|
Feeds |
|
The Michel Fortin Blog
|
Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin.
|
-
A Disturbing Trend in Internet Marketing
A recent blog post has stirred quite a lot of controversy. It specifically made some stark accusations about a certain number of marketers who appear to be colluding. Some call it unethical. Others call it smart business. And a few go as far as calling it an illegal cartel that should be charged with breaking [...]
-
Five Ways to Turn No into Yes
No is a very powerful word. It?s one too easily spoken, as any parent of a small four-year-old will tell you. It?s also detrimental to effective copywriting and sales, because it?s an absolute brick wall of resistance. The minute a potential customer says no, you?ve either lost the sale, or you have to pull out [...]
-
Declaring My Independence From Smoke
After 30 years, yesterday, which was Independence Day, I declared my own independence? from cigarette smoke. If you?re a non-smoker, this may not be a big issue. But for me, it?s huge. And it?s all because of one ingenious little tool I would have never thought I?d like. Until now. You see, during those 30 [...]
-
Why People Are Addicted to Info-Products
Have you ever wondered why people buy dozens of info-products? and yet never seem to get around to consuming them, much less using them? I have. And for a long time I just blamed it on people being lazy. In my own case, I blamed it on being too busy with client work to get [...]
-
12 Awesome Resources For Design and Copy
One of the things I do is spend about 30 minutes a day reading my RSS feed reader ? which is Google Reader. And I have it set so that, when I share a feed I like, FriendFeed picks it up and reshares it on Twitter, Facebook, LinkedIn, and many others. I also click ?like? [...]
|
|
Feeds 